About Us

Carlos J. Reyes, is a brand marketer and strategist at heart. He boasts a background heavily grounded in strategy, innovation, development, and tactical execution. His career has revolved around the focused development, launch, and scaling of world-class consumer-centric brands through the lens of cross-functional leadership. He is recognized for his collaborative prowess, guiding and leading both internal creative teams and third-party agencies in areas such as branding, packaging, digital marketing, and advertising.

 

Carlos's expertise extends to working with and providing leadership to industrial designers, producers, and product engineers, particularly in the context of global product launches. Additionally, he has a track record of working closely with and leading product and brand managers, offering valuable insights in portfolio development and strategic positioning within the retail sector.

 

With a keen eye for comprehensive digital marketing, Carlos has successfully led digital teams through 360-degree marketing campaigns, social media initiatives, influencer partnerships, and effective consumer communications. Moreover, his knack for developing macro marketing strategies and personally overseeing their implementation throughout the organization at a granular level has consistently ensured product and commercial success.